Why You Need to Build Sustainability Into Your Business Strategy

23 Sep 2022


Doing the right thing is good for business

The consciousness of sustainable practices and products has risen dramatically in the last few decades. Whether it be shifting generational expectations, the climate crisis, or other motivating factors, consumers value brands that prioritize sustainability. A quick look at the numbers: When given a choice, 32% of millennials will choose a sustainable option over a non-sustainable one, and 47% of companies said sustainability had an impact on their recruiting and retention. And investors understand it, too: 90% of investors said they pay attention to how sustainable a business is.

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