Savvy link placement strategies drive more qualified web traffic
14 May 2021
News
Sure, it's the industry's leading corporate site selection data tool but ZoomProspector is also so much more. Did you know it's also a compelling open access community data tool? A business intelligence portal to support your small and medium-sized businesses? A source of inexhaustible content for your digital marketing mix? All of these things (and more) are tremendously useful to your target audiences. Here are some easy ways to drive more qualified traffic your way and then ensure they can find what they need on your website.
If you're one of the hundreds of communities, regions, and states around the world using ZoomProspector, you already know why it's the industry's leading online data tool for location analysis. But if the only link to it on your website is described as "Site selector" or "Property Search" or "Sites & Buildings," you are losing opportunities to provide robust, easy-to-analyze data to your community stakeholders and businesses.
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The Royse City, TX Community
Royse City is home to a growing number of young professionals and families. The average age within the city is 32 years old, and the educational attainment is higher than the national average. This has led to a population that is active, educated, and earns around $90,000 per year - far more than the national average. With 15,000 new homes in some stage of development, the city’s growth is expected to continue for some time. As it does, investments are being made in parks and recreation and the local school district.