3 Tips on How to Empower Your Franchisees to Acquire Local Customers
15 Aug 2022
People buy franchises for two reasons. First, they hope to be backed by experts in running a successful business. Second, they want to attach themselves to a strong brand everyone has heard of. The industry standard for franchisors is to provide training, technology and resources to support their franchisees. They don't let them go out on their own.
When a multi-unit owner opens another car-repair service, he does so because he's keen on cars, not on SEO. Franchisees reasonably assume the head office will take care of that. Are they right? No — at least in most cases. Here's why.