How to Use Automation (and Avoid the Pitfalls) as an Entrepreneur

18 Mar 2021


All over the world, entrepreneurs are turning to a powerful tool to improve their efficiency and raw output: automation.  

Often hailed as the ultimate weapon for increasing productivity, automation certainly has a lot of advantages. But it’s not guaranteed to be effective. In fact, when used incorrectly, automation can end up working against you.  

To use automation effectively, you need to understand its strengths and weaknesses and build a strategy around them.  

Why automation is useful  

These days, you can automate a variety of work functions and activities. If you’re producing a physical good, you can likely automate production with the right machinery. If you’re working in a digital space, you can automate your sales, recruiting, customer service and even your marketing campaigns.  

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