Why Texas Is the New Center of Gravity for Luxury Hotels
11 Sep 2023
News
When the Commodore Perry Estate opened three years ago in a 1928 Italianate mansion in Central Austin, it instantly established a new standard of hospitality in the city and became a fixture on roundups of favorite hotels, including Condé Nast Traveler’s Gold List and Travel + Leisure’s World’s Best Awards. It was also a beachhead of sorts for the luxury boutique resort operator behind the hotel, Auberge Resorts Collection.
The Commodore Perry was not only the first Texas hotel run by Auberge—best known at the time for such intimate getaways as Napa Valley’s Auberge du Soleil and Aspen’s Hotel Jerome—it was the company’s first urban hotel anywhere. Fast-forward three years, and Auberge has announced projects it will operate in a few other cities around the world, including Miami, San Francisco, and Florence, Italy—and, notably, several more in Texas. Now totaling 27, the company’s resorts today span the globe from Punta de Mita, Mexico (about 25 miles northwest of Puerto Vallarta, on the Pacific coast), to Santorini, Greece.
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The Royse City, TX Community
Royse City is home to a growing number of young professionals and families. The average age within the city is 32 years old, and the educational attainment is higher than the national average. This has led to a population that is active, educated, and earns around $90,000 per year - far more than the national average. With 15,000 new homes in some stage of development, the city’s growth is expected to continue for some time. As it does, investments are being made in parks and recreation and the local school district.
Housing Costs Less
Abundant Shopping
Low Cost of Living
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