Use This Innovation Philosophy to Build a Better Product Every Time

Have your team been in a situation where you invested a lot of time and resources in building a product that ultimately didn’t work for users? Most product teams have been there at one time or another, but happily there are multiple ways of avoiding this situation. One is investing time and effort in market research — and only after that building a prototype of a product — because it’s simply not true that startups and small businesses don't have enough resources to conduct solid research. 

So, how should they go about this? The answer, in my experience, is to practice “lean UX.”

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