Move Over LinkedIn: Chipotle, Shopify And Other Employers Are Flocking To TikTok For Young Talent
17 May 2021
Chipotle can TikTok with the best of them, by corporate standards anyway. It’s amassed 1.8 million followers—almost as many as rivals McDonald’s (1.1 million) and Taco Bell (861,700) combined—by embracing the kind of snappy, freewheeling content the platform’s young users crave. But between posting videos of teens dancing to songs about guacamole and predicting customers’ orders based on their zodiac signs, company executives spotted a trend. “We've seen a big uptick in Gen-Z looking for their next job on TikTok,” says Tressie Lieberman, Chipotle’s VP of digital and off-premise marketing.
The fast-casual chain has, like so many restaurants bouncing back from the pandemic, a lot of positions to fill—20,000 to be exact. So it’s joining more than 20 other companies, including Sweetgreen, Boston Scientific, Shopify and the NBA, participating in “TikTok Resume”: a pilot program through which users can search and apply for job listings with short videos showcasing their qualifications. The program, which TikTok confirmed to Forbes, noting the launch is “upcoming,” will feature 200 job listings that run the gamut from customer service to social media to engineering.
“It allows people to showcase more of who they are, which is what I feel TikTok does an amazing job of, because you can actually be your real self,” says Nick Tran, TikTok’s head of global marketing.