The Next Generation of Cold Chain Logistics
14 Oct 2021
Prior to the COVID-19 pandemic, millennials purchased half their grocery products online, and e-commerce grocery shopping made up 4.5 percent of market share. As of January 2021, that same share is up to 12.5 percent and projected to rise another 9 percent by 2025 — creating a tipping point in consumer buying habits.
While food suppliers have traditionally had the capacity to prepare for seasonal demands, the pandemic has skyrocketed consumer e-commerce and grocery purchases, leaving stores scrambling to pick up the slack and meet today’s unprecedented requirements.